TandemCLIFTON / HOMEPAGE STUDIES

One homepage. Seven ways of seeing it.

The same words, photographs, colours and sections. Seven different graphic systems.

Scroll to compare the complete homepages, or select a direction above to see it at full size. Everything is embedded in this file.

01

Current homepage

The approved starting point
Georgia + Helvetica · editorial rules · diagonal arrows

02

The club noticeboard

Printed structure. Club character.
Bitter + Barlow Condensed · mounted images · sign-like controls

03

Garment specification

Precision with personality.
Bricolage Grotesque + IBM Plex Mono · cut labels · shared datums

04

Typographic fashion house

Scale, space and optical tension.
Bodoni Moda + Helvetica · offset compositions · quiet navigation

05

Campaign storefront

The clothing leads. The interface recedes.
Compact sans serif · photographic windows · quiet actions

06

Independent clothing journal

A publication you can shop.
Book typography · article-like compositions · thoughtful density

07

Collection gallery

A consistent way of displaying everything.
Permanent directory · caption columns · composed displays

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