Clifton Clothing.
Project presentation.

The thinking, creative worlds and design work behind the next Clifton Clothing website. One place to explore the work as it develops.

Latest design exploration

One homepage.
Seven directions.

The same words, photographs, colours and sections. Seven different approaches to layout, typography and the finer details.

FIVE CHAPTERS

Positioning, audience needs and the principles guiding the redesign.

Explore the ideas, art direction and digital applications in the briefing.

Annotated desktop and mobile journeys, with the reasoning behind each choice.

The consolidated website review, recommendations and delivery requirements.

Compare the current design with six alternatives, then review the product and cart studies.

Mockup review